Last week was the handover date for the ZAPA tag marketing animation. Due to the short turnover time of the job we subcontracted a graphic artist and animator, Pearse Cullinane, to animate the piece. I supplied him with full storyboards, audio and image library and happily, we made the deadline! Here are some of the storyboard panes. ZAPA have quite a strong existing corporate ID, the line drawing style, and much of the line drawings themselves, were taken from the existing ZAPA identity.
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